Create the “Back-to-School” Connection
At first glance, your business or products may not directly relate to the back-to-school frenzy, but try and dig a little deeper. Are you marketing healthy products? Market them toward parents as nutritious, on-the-go school lunches. Do you own a gym or work at a salon? Offer special discounts to teachers and parents.
Make a Name for Yourself in the Community
Design a back-to-school promotion. No matter what you’re selling, decide to donate a certain percentage of your sales to a local school, Community Theater or after-school children’s program.
Have a “Last Chance!” Sale
Everything gets a little chaotic right before school starts. Put the pressure on consumers by having a “Last Chance!” sale. This strategy is especially useful for businesses that specialize in summer activities. Give families a chance to end summer with a bang!
“Parents Only” Specials
Do you own a restaurant? Create a special lunch menu that caters to an adult appetite and present it as a “they’ve gone back to school” meal. Do you run a local fitness studio? Set up a special class during the afternoon hours. These types of specials can apply to nearly any type of small business.
Cater to Teachers
Offer special discounts that are specifically for teachers. They will love the special attention and appreciation.
Participate in Networking Events
Attend your community’s back-to-school events to get your name out there. And don’t forget to advertise with your new-found marketing strategies!