6 Ways to Bring in the “Back-to-School” Business

Create the “Back-to-School” Connection

1

 

At first glance, your business or products may not directly relate to the back-to-school frenzy, but try and dig a little deeper. Are you marketing healthy products? Market them toward parents as nutritious, on-the-go school lunches. Do you own a gym or work at a salon? Offer special discounts to teachers and parents.

 

Make a Name for Yourself in the Community

2

 

Design a back-to-school promotion. No matter what you’re selling, decide to donate a certain percentage of your sales to a local school, Community Theater or after-school children’s program.

 

Have a “Last Chance!” Sale

3

 

Everything gets a little chaotic right before school starts. Put the pressure on consumers by having a “Last Chance!” sale. This strategy is especially useful for businesses that specialize in summer activities. Give families a chance to end summer with a bang!

 

 

“Parents Only” Specials

4

 

Do you own a restaurant? Create a special lunch menu that caters to an adult appetite and present it as a “they’ve gone back to school” meal. Do you run a local fitness studio? Set up a special class during the afternoon hours. These types of specials can apply to nearly any type of small business.

Cater to Teachers

5

Offer special discounts that are specifically for teachers. They will love the special attention and appreciation.

 

 

Participate in Networking Events

6

Attend your community’s back-to-school events to get your name out there. And don’t forget to advertise with your new-found marketing strategies!

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