Social media can be a great budget-friendly alternative to buying an expensive website and in today’s market can actually be more effective. But, what’s the best way to hop on the social media bandwagon? Here are a few quick tips to help you get started.
Sign up on a social media website
Before you can do anything else, you must first become a member of some form of social media. There are many, many options, and you can start with just one, or you can sign up for them all. But be careful not to sign up for more than you can handle. You don’t want to join too many websites and forget to keep your accounts up-to-date. Facebook and Twitter are great options, or you can use Google+, YouTube and LinkedIn. The choice is yours.
Think about your customers
This kind of goes hand-in-hand with #1, depending on who your customers are or who you are trying to reach. For example, if you’re looking to attract teenagers, sites like Facebook, Twitter and YouTube are great options. If you’re looking to attract a more professional crowd, try LinkedIn.
Hire someone to manage your account
Especially if you’re new to the social media world, it’s probably not going to be the easiest thing to handle on top of running your business. Hire someone to set up your pages, request friends, find followers, etc. Or, if you don’t want to hire on an extra person to do the work, you can sing up for sites such as Ping.fm and HootSuite that allow you to manage all of your accounts from one website and schedule messages to appear to your friends and followers at times that you designate. Some sites even offer analytic tools so that you can keep track of what’s working and what’s not.
Keep your content up-to-date
If you forget to post something for a couple of days, it’s no big deal. But, if you start regularly forgetting to list your new products or promote your new sales, your social media account isn’t going to do much good. In fact, it might even harm your business. If potential customers log in to browse your site and see that you haven’t updated in months, they’re likely to search for a similar business with more up-to-date information.