Your Guide to a Successful Summer Sale

Want to run a special sale for the summertime, but can’t come up with any creative ideas? Here’s a list of just a few options that don’t force you to break the bank!

Summer

Come up with a catchy Theme

Summer is known for so many things! Road trips, sweet treats, travel, beaches, nostalgia, the list goes on and on. Grasp on to one of these concepts and create a themed sale. Let’s use the nostalgia theme, for example. Market your sale prices as a “throwback” to when the products were less expensive. Or, say you decide to go with the road trip theme. Get creative and decorate your business with displays that highlight your favorite road trip destinations to create a fun atmosphere!

Giveaways

You may think that this option is more suited for an established, financially stable company, but possibilities abound. For every purchase made at your store during the promotional period that you choose, have your customers put their name into a drawing for some kind of a giveaway. Prizes can be large or small, depending on how much money you are willing and able to invest. They can range anywhere from a summer getaway trip to a free ice cream from your local ice cream shop. Check around with your local stores and see who would be willing to participate in merchandise giveaways!

Get out in the Community

Summer is the time for family trips to the pool, little league baseball and picnics in the park. Head out to your community’s favorite summer hotspots and network! Bring along fliers, business cards, coupons, free gifts, samples, etc. to market your business.

Have a Holiday Celebration

National Ice Cream Day, National Siblings Day, National Cousins Day, Fudge Day, etc. Any one of these could make for a great sale opportunity! On National Ice Cream Day, give out coupons to your local ice cream shop (or, if you are the local ice cream shop, offer free cones to your first 25 customers!). If you own a restaurant, on National Sibling/Cousin day, let one sibling/cousin eat free. You get the idea.

No matter which direction you decide to go, there are tons of options for hosting a great summer sale!

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