Why Our Company Twitter Account is Full of Profanities (Part 2)

Part 1   Part 2

So it’s been over a month since we put our finger on the pulse of enraged inventory-counting employees all over the world.  Let me remind you what we did. We sell inventory software (cyberstockroom.com) and over time it became more and more clear to us that people really HATE to count inventory and generally avoid it like the plague. Well this naturally peaked our curiosity and we started working on solutions to make counting easier. But at the same time we wanted to have some fun with the sheer volume of anger and hate that we found online so we created a Twitter account (@InventoryRAGE) and we started to ReTweet as many angry inventory-counting Tweets as we could.

It turns out that there are WAY more tweets than we could handle and we didn’t really want to spend the entire day ReTweeting. So far, our incomplete list includes almost 1000 very angry tweets that we have often found to be witty, profane and sometimes very creative. Here are my personal top 5 favorites tweets:

So what are we to do with all this juicy hatered? Well, we had some ideas. First We created some word clouds which we shared with you on Part 1 of this post. We also created a collage of some of the tweets – I really think that every stockroom should put up one of these to cheer up the employees:

Inventory Sucks Poster for a Happier Work Environment.

After that we just wanted to keep going. We thought it would be a good idea to give these brave warriors a uniform so we made some t-shirts (Availble Here)

Inventory Sucks - Classy Apparel
Inventory Sucks – Classy Apparel

But Something was still missing. Were we ready to tap this raw vein of vitriol and come out to the world and admit that these people were correct? That even though we are an inventory management company we agree that inventory does, in fact, really really suck? Yes. So we turned our marketing on its head. Our new Slogan is now “Inventory Sucks“. We’ve changed our homepage (our professional face to the business world) to reflect more accurately what we are about. Here it is:

Our New Homepage (cyberstockroom.com)
Our New Homepage (cyberstockroom.com)
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