Want to give your business a makeover, but don’t know where to start?
Before you begin revamping your business, decide what it is you’re trying to achieve. Do you want to change your overall image to attract specific types of customers? What types of customers are you trying to attract, and what sort of image would best draw them in? Do you want to adjust your prices in order to keep up with your competition? If so, what is the average price in your community for the type of merchandise you are marketing? Can you still make a substantial profit if you decrease your price to meet the lowest price in your market?
Next, assess the current state of your business. What does your image say about your company? Check the designs on your flyers, posters, business cards, web page, etc. If you were a consumer, would you want to do business with your company?
Once you have decided what type of image you want your company to portray, it’s time to get to work! Enlist the help of other businesses or your own employees to design modern marketing materials. Vamp up your web design, your logo, your stationary and your business cards. Does your physical office-space need to be renovated as well? Choose a style that fits the vibe you would like your customers to feel upon entering your business. Check out some design websites or magazines to get a feel for what you like, and have fun with it!
Finally, direct your attention toward your employees. Is your staff educated on your business and products? Do they effectively communicate to your customers why they should choose to do business with your company or why they should choose your products over those from other local stores? Also, do they look the part? If your front-desk employees show up for work looking unkempt, no matter how much effort you put into your office renovation, they will still be the first person your customers lay eyes on. So, are your workers fitting into the vision that you have for the future of your business? If not, consider sitting down to talk with them about the image you would like to portray and ask that they comply with some new guidelines that you will put forth for all of your employees.
And try not to stress too much about your business makeover. Renovating should be a fun and exciting time! Think of this as a time for a fresh start! And remember, if possible, to take it slow. As we all know, Rome wasn’t built in a day.